Ashley Bird

AshleyBirdUFESide Hey guys! My name is Ashley (AB), I'm the Sales and Program Services Manager as well as a Level 1 coach here at HWTC.

My passion for fitness started at a young age, growing up playing competitive sports. I played provincial soccer and rugby and competed at the National level in downhill skiing. I went on to play Varsity Rugby for the University of Prince Edward Island and at the National level, where I suffered a debilitating back injury.

During my studies I completed the Sport and Leisure Management program at Holland College where I acquired certifications and experience in Strength and conditioning, anatomy, exercise physiology, leadership, nutrition and program design. I then went on to earn my Bachelor's degree in Business from Krems University in Austria. My education led me to a career in fitness and Nutrition coaching. I worked as a Corporate Training Manager for U Weight Loss Clinics for 5 years. I found my true passion when I found Heavyweights. I suffered from severe back pain and through coaching I managed to become strong and pain free withing months. Thanks Rob!

Ashley Squat

2013 Power Lifting Provincial Competition

I have since competed in a Newfoundland provincial Powerlifting competition, and just recently competed in my first fitness show at UFE Showdown in London ON. I am passionate about helping people reach their goals and realize their true potential no matter what obstacles may be in their way. If you can dream it, you can live it!!

Recently I have competed at the UFE Halloween Mayhem show in Hamilton Ontario taking 2nd place in Bikini Open class.

If you would like to start your transformation let me and HeavyWeights help you bring out your best.


NCCP (National Coaching Certification) Level 1 and 2

Wilderness and Remote First Aid and CPR Level C

NSCA Certification (National Strength and Conditioning Association)

HWTC Level 1 Coaching certification

Group facilitation and R.O.P.E.S Leadership adventure training Certification